Blurred

Campaign
Agency Network: 
Published/Aired: 
December 2013
Snickers:  Blurred

Description

Outdoor advertisement created by BBDO, United Kingdom for Snickers, within the category: Confectionery, Snacks.

Caption

You're not you when you're hungry.

Advertising Agency: AMV BBDO, London, UK
Executive Creative Directors: Adrian Rossi, Alex Grieve
Art Director: Dalatando Almeida
Copywriter: Michael Hughes
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Shawali's picture

I don't know how applying a Gaussian blur filter on the product is anything relevant to the initial concept.

Shawali
Activity Score 8434
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

maharaja's picture

Agreed. Makes no sense. Unless i'm missing something.

maharaja
Activity Score 36
Feysless's picture

i have to agree something is missing

Feysless
Activity Score 2630
Art Director |

groovy baby!

rebeldesigner's picture

hmmm its an ad for optics not snickers.. the guy seriously need to check his eyesight...

rebeldesigner
Activity Score 12
Riyadh |

"Simplicity is the ultimate sophistication"

Soulpips's picture

And here comes the laziest ad of the year

Soulpips
Activity Score 12
Copywriter
chidi's picture

Impressive copy and visual

chidi
Activity Score 176
mr.x's picture

Lacks an idea, lacks relevance to the concept. Simply put: pointless.

mr.x
Activity Score 998
Forsbergs Skola
Shawali's picture

Now that I look back at it, I think the idea might be that when you're hungry, your sight gets blurry. But it still doesn't match the copy.

Shawali
Activity Score 8434
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

Kreativpaus's picture

I like it! If you look at the other ads "miss spelled" and "up side down" the idea makes more sence. It´s the final art director that are hungry and did´t made his/her job properly.

Kreativpaus
Activity Score 9
linneagudmundson's picture

aha... that's actually quite funny :) but who is supposed to understand that that is not in the business?

linneagudmundson
Activity Score 279
Copywriter |

Forgive the spelling, am swedish..

andylefty's picture

I think your explanation is right and yet that has made me like it less. It's hitting two angles - the designer /artworker and the viewer. Which one is hungry?

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
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