Description
Outdoor advertisement created by BBDO, United Kingdom for Snickers, within the category: Confectionery, Snacks.
You're not you when you're hungry.
Executive Creative Directors: Adrian Rossi, Alex Grieve
Art Director: Dalatando Almeida
Copywriter: Michael Hughes
I don't know how applying a Gaussian blur filter on the product is anything relevant to the initial concept.
No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094
hmmm its an ad for optics not snickers.. the guy seriously need to check his eyesight...
"Simplicity is the ultimate sophistication"
Lacks an idea, lacks relevance to the concept. Simply put: pointless.
Now that I look back at it, I think the idea might be that when you're hungry, your sight gets blurry. But it still doesn't match the copy.
No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094
I like it! If you look at the other ads "miss spelled" and "up side down" the idea makes more sence. It´s the final art director that are hungry and did´t made his/her job properly.
aha... that's actually quite funny :) but who is supposed to understand that that is not in the business?
Forgive the spelling, am swedish..
I think your explanation is right and yet that has made me like it less. It's hitting two angles - the designer /artworker and the viewer. Which one is hungry?
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