We are from Krakow. We love this city, but we don't like the fact that when we go to work, we need to wear anti smog masks. We think that all of us, residents of this city, should engage in the fight against smog. We start with ourselves. We fight with what we do best - advertising.
In December 2017, we've placed few billboard nearby the most famous buildings in Cracow, to ask people to glance at them from a distance and check if they can see them clearly.