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iT-iS-i's picture

And the saga continues... Nice.

Add insult to injury then burn the candle at both ends.

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

Ghandour's picture

Wow..its really just an awesome ad..

Ghandour
Activity Score 24
Art Director |

ஐღ Gh@ndour ღஐ

roman-schwienbacher.com's picture

fantastic

roman-schwienba...
Activity Score 1021
Photographer
Crisp One's picture

*****

Crisp One
Activity Score 2005
Other at New York
john ler's picture

Congrats !

john ler
Activity Score 667
Creative Director at Euro RSCG Casablanca, Morocco
fen1x's picture

huh great ! Really nice idea.

fen1x
Activity Score 471
Graphic Designer at Multimedia Designer (graphic, www)
Vicomte's picture

Great idea! Glückwunsch!

Vicomte
Activity Score 287
Copywriter at Copywriter
ronstr's picture

clever! nice.

ronstr
Activity Score 140
Creative Director at art director
ronstr's picture

clever. nice.

ronstr
Activity Score 140
Creative Director at art director
Audrius Kubrik's picture

the jag, mercedes and that little acne one are the products of the same big company, right? or...

Audrius Kubrik
Activity Score 828
Vilnius
postman's picture

No, they're not. Smart and Mercedes-Benz are brands of the Daimler company, but Jaguar isn't.

Source: http://www.daimler.com/dccom/0-5-1067290-49-1050229-1-0-0-0-0-0-8-7163...

postman
Activity Score 951
Other
leaking bucket.'s picture

Nice, but what a tough media buy. I doubt this is real and if so, Mercedes and Jag need to have a bit of a chat to their media buying department.

leaking bucket.
Activity Score 136

That's my first thought...

Nolan's picture

Great! Excellent work.

Nolan
Activity Score 189
Planner
Frits Harkema's picture

Cool, but in the Netherlands you would have been taken to court by Mercedes and Jaguar. So, I assume it was done once and at one place only. For festval purposes only. That makes it a bit less good.

Frits Harkema
Activity Score 713
Antwerpen
copywriter.txt's picture

Why? The billboard don't say anything about Mercedez or Jaguar.

copywriter.txt
Activity Score 828
Copywriter
Kateter's picture

yes, why?

Kateter
Activity Score 2029
Copywriter
Heads's picture

Congrats. Supi! 8/10.

Heads
Activity Score 194
Copywriter |

_____

contact_heads@web.de
_____

Senhora Kolossa's picture

supi?
wtf? seems to be a pupils comment!

Senhora Kolossa
Activity Score 483
Jung von Matt
Tripioso's picture

I don't really like it.

The concepts looks good, but taken to real, it is not vicible enough and its hard to perceive, since you must to stop in front of the mini ad to see what's is there. It could have been a small space, but more eyecatching, in order to attarct you to see between the two other ads

Tripioso
Activity Score 470
Art Director at Grupo Wisa |

Life's a Trip. Enjoy the Ride!

Senhora Kolossa's picture

very smart.
i mean, the product.

Senhora Kolossa
Activity Score 483
Jung von Matt
funky_frogii's picture

when there is a benz at the left,who the ll see any other car?

love anything creative
http://addot.blogspot.com/

funky_frogii
Activity Score 2538
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Zeus's picture

Brilliant!!!

Zeus
Activity Score 906
somewhere
David Hasselblad's picture

I like it so much I don't care if only advertising people will ever notice it..

David Hasselblad
Activity Score 120
Amsterdam
purplerodent's picture

Mindhunter: is this for reall in terms of the cars having adjacent billboards, this looks alittle fake, if it is.......... really what are the media guys doing.

purplerodent
Activity Score 123
Art Director |

Mindhunter

whitespace's picture

Pretty good media idea... though I think I would have walked past it without realising.

whitespace
Activity Score 1953
Creative Director
sparky's picture

shizzles!!!!!!

sparky
Activity Score 454
Copywriter at M&C Saatchi
tkondomi's picture

genius!

tkondomi
Activity Score 3
BBDO Athens
Kateter's picture

brilliant!!!!

Kateter
Activity Score 2029
Copywriter
NatalieM's picture

Very clever idea.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

dico's picture
dico
Activity Score 332
Establecimiento Las Marias - Graphic designer |

http://dgdico.com.ar/

des's picture

nice!

des
Activity Score 147
Art Director
Crusty555's picture

For this one place, it is nice.
You will not find many other adequate places for this idea.
For awardshows ok, real life no.

Crusty555
Activity Score 51
Art Director at AUFBRUCH |

If you pay with nuts you will served by monkeys.

Alistair C.'s picture

clap, clap, but too small to notice, in my opinion.

Alistair C.
Activity Score 692
Copywriter
Luiza Lucky's picture

It looks fake to me.
The idea is brilliant, however... one would only notice this mini-billboard by luck.
(and it gets a little harder with a Mercedes next to it haha)

Luiza Lucky
Activity Score 59
Federal de Pernambuco University |

Luiza Lucky.

Ahussein78's picture

7elwa ya kharma ;)

Ahussein78
Activity Score 27
Senior Art Director, Leo Burnett Cairo
BuzzWoof's picture

This is a typical example of people awarding a prize to something for being creative which is probably about as effective in tangible terms as a wet flannel. If I was the PM on this brand I'd reject this ad outright as IT WON'T GET NOTICED. Is there any evidence (advertising effectiveness research?) that the ad actually a) achieves good awareness b) fulfils messaging objectives.

If so, then give it a prize!

BuzzWoof
Activity Score 8
Creative Director |

I never realised I was dyslexic until I went to a toga party dressed as a goat.

stafroo's picture

nice , but why mercedes

stafroo
Activity Score 32
Creative Director at creative director |

sam

whatsamatta's picture

adweek.com to you

whatsamatta
Activity Score 18
Art Director |

Just my humble opinion

artbum's picture

Ok, now would the Smart people also buy the two competitor's billboards which are MUCH bigger, giving them free ads??

A 'smarter' execution would be to place some fake ads for fake cars sandwiching the SMART. What do you think?

artbum
Activity Score 69
Art Director at ignitehealth.com
VanWilde's picture

This "idea" is a winner!

I would just like to see how this campaign is executed across magazines, other billboards, etc. If it can keep the spirit of the campaign and is executed differently/correctly in each enviroment...

SMART, you have a campaign that could have AMAZING staying power.

imagine watching a mercedes commercial and a SMART ad slowly creeps in?

VanWilde
Activity Score 15
Art Director
BuzzWoof's picture

"imagine watching a mercedes commercial and a SMART ad slowly creeps in?"

As it's the same company, and they deliberately didn't launch the SMART under the Mercedes umbrella brand, they're not likely to do that! Cannibalisation...

Basically the idea is nice, but it's a publicity stunt and just a concept on paper.

BuzzWoof
Activity Score 8
Creative Director |

I never realised I was dyslexic until I went to a toga party dressed as a goat.

guni's picture

great.. visual speak for its self..

guni
Activity Score 9
Planner
bluesprint's picture

You're all missing the point. This was done just for the awards..now come on!

bluesprint
Activity Score 44
Other
Guest's picture

ahahahahahahahahah!

Guest
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