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Agency Network: 
Published/Aired: 
April 2014
Smart:  Side
Smart Outdoor Ad -  Side

Description

Outdoor advertisement created by BBDO, Spain for Smart, within the category: Automotive.

Caption

There is always a space.

Advertising Agency: Contrapunto BBDO
, Spain
Creative General Managers: Félix del Valle, Carlos Jorge
Copywriters / Art directors: Raúl López, Aurora Hidalgo
Producer Manager: Javier Lujan
Client Services Manager: Paco Ribera
Account Manager: Lorena Landau
Account Supervisor: Sofía Calonje
Outdoor advertising company: Cemusa
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Liviu's picture

clever, but hard to notice it.

Liviu
Activity Score 4401
karineduardo's picture

Really? It’s the 3rd time this idea appears this year. People have to start using AotW as a reference spot, not as a copy one.

karineduardo
Activity Score 52
Copywriter
morse's picture

It's good but both comments above are valid.

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Vladi Vascalup's picture

cmd+c / cmd+v

Vladi Vascalup
Activity Score 458
Art Director
Davai's picture

Shame !

Done by students a few months ago : http://lareclame.fr/64619+smart

Davai
Activity Score 618
Copywriter
joelapompe's picture
joelapompe
Activity Score 3923
kleenex's picture

I agree that it is hard to notice.

kleenex
Activity Score 58657
Web Designer/Developer
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