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F*ck, 3

Campaign
Agency Network: 
Published/Aired: 
February 2016
Smart:  F*ck, 3

Description

Outdoor advertisement created by BBDO, Germany for Smart, within the category: Automotive.

Advertising Agency: BBDO, Düsseldorf, Germany
Chief Creative Officers: Darren Richardson, Wolfgang Schneider
Creative Managing Directors: Kristoffer Heilemann, Ton Hollander
Creative Director / Art Director: Jörg Tavidde
Creative Director / Copywriter: Anno Thenenbach
Senior Art Director: Claudia Janus
Senior Copywriter: Dominique Becker
Client Service Director: Sebastian Schlosser
Group Account Director: Steffen Schumann
Photographer: Christian Rolfes
Art Buying: Eva à Wengen
Print Production: Bernhard Burg
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Highest Rated

sacrilegend's picture

Good insight, bad writing.

sacrilegend
Activity Score 3394
Copywriter
ElBuffaloo's picture

So.. Why should I buy one? to crush other people's hope? Not working for me.

ElBuffaloo
Activity Score 205
Copywriter
Bender Rodriguez's picture

?¿

Bender Rodriguez
Activity Score 339
Copywriter
BAdsoftheworld's picture

Like it. So true, so right.

BAdsoftheworld
Activity Score 3519
kleenex's picture

I agree.

kleenex
Activity Score 58793
Web Designer/Developer
sacrilegend's picture

Good insight, bad writing.

sacrilegend
Activity Score 3394
Copywriter
bobafett's picture

I think three different ads for the very same insight is too much.

bobafett
Activity Score 2322
Chief Creative Officer
SmalltalkTony's picture

Good inside! Not sure if you need 3 ads for that..

SmalltalkTony
Activity Score 220
Creative Director
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