Description
Outdoor advertisement created by Talent, Brazil for Sete Léguas, within the category: Fashion.
Feet have a lot of enemies.
Protect yourself.
Executive Creative Director: João Livi
Creative Directors: João Livi, Leo Macias
Copywriter: Antonio Nogueira
Art Buyer: Mario Coelho
Art Director: Fábio Rodrigues
Illustrator: Pedro Junior/Boreal
Photographer: Eduardo Rodrigues
Advertiser’s Supervisor: Eduardo Sabanai
Account Manager: Gabriela Aun
Account Supervisor: Rogério Dezembro
there's 2 layers of story here:
first - the foot and the broken brick...
second - the scared old lady and a pistol-weilding thug (illustrations).
two different scenarios of "protect/protection" is confusing and am not too sure if these art can connect with your Target Audience...
you know...people who wear these rubber boots for protection...
art-wise, love it:-)
commenting just to gather more pencils:-)
visual commiccccccㅋㅋㅋ
I agree with other posts here, beautiful visual, but confusing concept. But it sure does get attention, so it will get viewers attention even if they don't get the entire concept.
www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones
i like it.
so, seriously, did this win for Cannes? Or are all these Cannes ads on here just Cannes entries? because there's a lot of questionable work.
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