Old lady

Campaign
Agency Network: 
Published/Aired: 
June 2010
Sete Léguas:  Old lady

Description

Outdoor advertisement created by Talent, Brazil for Sete Léguas, within the category: Fashion.

Caption

Feet have a lot of enemies.
Protect yourself.

Advertising Agency: Talent, São Paulo, Brazil
Executive Creative Director: João Livi
Creative Directors: João Livi, Leo Macias
Copywriter: Antonio Nogueira
Art Buyer: Mario Coelho
Art Director: Fábio Rodrigues
Illustrator: Pedro Junior/Boreal
Photographer: Eduardo Rodrigues
Advertiser’s Supervisor: Eduardo Sabanai
Account Manager: Gabriela Aun
Account Supervisor: Rogério Dezembro
Log in or register to post comments

Highest Rated

Dzsoi's picture

110% agree. It's a conceptual mess beautifully captured.

Dzsoi
Activity Score 8611
Copywriter
Galo's picture

Not.

Galo
Activity Score 446
Copywriter
ambareesha's picture

y not?

ambareesha
Activity Score 253
Graphic Designer |

- @mbi

Mantufayo's picture

WOW!!!!!! Brazil rules!

Mantufayo
Activity Score 580
Creative Director
Jupiter's picture

there's 2 layers of story here:
first - the foot and the broken brick...
second - the scared old lady and a pistol-weilding thug (illustrations).

two different scenarios of "protect/protection" is confusing and am not too sure if these art can connect with your Target Audience...
you know...people who wear these rubber boots for protection...

art-wise, love it:-)

Jupiter
Activity Score 547
Artifarty |

commenting just to gather more pencils:-)

Dzsoi's picture

110% agree. It's a conceptual mess beautifully captured.

Dzsoi
Activity Score 8611
Copywriter
akshaysrikar's picture

well said ma8

akshaysrikar
Activity Score 420
India
Guest's picture

visual commiccccccㅋㅋㅋ

Guest
MJStinson77's picture

I agree with other posts here, beautiful visual, but confusing concept. But it sure does get attention, so it will get viewers attention even if they don't get the entire concept.

MJStinson77
Activity Score 601
Copywriter at Erwin-Penland |

www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones

Dreambang's picture

good one .. i liked it :-)

Dreambang
Activity Score 239
Creative Director at India |

Dang

high-sense's picture

nice idea and art work

high-sense
Activity Score 18
Intermark |

Let's Design oUr wOrlD

Guest's picture

i like it.

Guest
michelangelo's picture

i like the artwork

michelangelo
Activity Score 660
Libor Oubrecht's picture

pretty nice

Libor Oubrecht
Activity Score 309
Copywriter
Guest's picture

so, seriously, did this win for Cannes? Or are all these Cannes ads on here just Cannes entries? because there's a lot of questionable work.

Guest
Arnav's picture

these ads are better than the fire fighter ones (they were not bad either)

Arnav
Activity Score 166
Advertisement
Featured Content

Latest Collections

Advertisement