Posters of Passion, Tears

Agency Network: 
December 2011
Serviceplan:  Posters of Passion, Tears


To communicate the message, we made posters out of these materials: In hospital we took blood samples of our copywriter for the first billboard. The blood was pumped through little tubes on the poster that gave the type. For the second one we rented a mobile sauna, in which our designers collected their sweat. The sweat was then sprayed on a poster out of black fabric. The salt made the type. With 3 kilograms of raw onions we produced enough tears for the third billboard. We fixed the tears with tissues on the billboard.

Programmer: Steffen Knoblich /

Outdoor advertisement created by Serviceplan, Germany for Serviceplan, within the category: Agency Self-Promo.

Advertising Agency: serviceplan, Hamburg, Germany
Chief Creative Officer: Alexander Schill
Creative Directors: Christoph Nann, Maik Kaehler
Art Directors: Manuel Wolff, Savina Mokreva
Typographers: Maik Kaehler, Manuel Wolff, Savina Mokreva
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Milan Solanki's picture

ok go sleep, u need rehabilitation

Milan Solanki
Activity Score 996
Copywriter at Purple Phase Communications
jackblack's picture

I applaud the effort, but nothing else.

Activity Score 2363
Art Director
vote4pedro's picture

The artwork is nice enough. The writing and concept are rather poor.

Activity Score 4601
kleenex's picture

not even the artwork is that special.

Activity Score 58791
Web Designer/Developer
Lazarus's picture

Not so good.

Activity Score 1537
Creative Director
Billoughsby's picture

"I.... tried to be... nice... today."

Activity Score 5160
Art Director |

That's it.

fotdot's picture

Many effort here for idea.

Activity Score 674
Creative Director
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