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Posters of Passion, Sweat

Campaign
Agency Network: 
Published/Aired: 
December 2011
Serviceplan:  Posters of Passion, Sweat

Description

To communicate the message, we made posters out of these materials: In hospital we took blood samples of our copywriter for the first billboard. The blood was pumped through little tubes on the poster that gave the type. For the second one we rented a mobile sauna, in which our designers collected their sweat. The sweat was then sprayed on a poster out of black fabric. The salt made the type. With 3 kilograms of raw onions we produced enough tears for the third billboard. We fixed the tears with tissues on the billboard.

Programmer: Steffen Knoblich / plan.net

Outdoor advertisement created by Serviceplan, Germany for Serviceplan, within the category: Agency Self-Promo.

Advertising Agency: serviceplan, Hamburg, Germany
Chief Creative Officer: Alexander Schill
Creative Directors: Christoph Nann, Maik Kaehler
Art Directors: Manuel Wolff, Savina Mokreva
Typographers: Maik Kaehler, Manuel Wolff, Savina Mokreva
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Highest Rated

Billoughsby's picture

The advertising world equivalent of a yard sale macaroni lampshade. A relic pathetic for lacking intrinsic interest. Sorry.

Billoughsby
Activity Score 5154
Art Director |

That's it.

MichMael's picture

somehow.....disgusting.

MichMael
Activity Score 18
Copywriter at Junior Copywriter (DNS Agentur für direkte Markenkommunikation Hamburg)
Billoughsby's picture

The advertising world equivalent of a yard sale macaroni lampshade. A relic pathetic for lacking intrinsic interest. Sorry.

Billoughsby
Activity Score 5154
Art Director |

That's it.

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