#SendingLove is a user generated digital Out of Home campaign designed to share messages of love and solidarity that unite communities all over the world during the fight against the effects of COVID-19. Participants can send love to those in places they cannot travel to, by getting creative with the heart-hand symbol and uploading their pictures and locations at www.sending love.to. User-generated images are geotargeted to each city selected, turning everyday people into the stars of the campaign. Participants are invited to donate to the global COVID-19 Solidarity Response Fund before receiving a photo of their image playing on-screen at their selected location to share socially online with friends and family. With over 70 media owners and a combined media value of $15 million, the campaign runs across 153 cities, spanning 25 countries, making this the biggest UGC campaign ever to run on digital Out of Home.
Outdoor advertisement created by Grand Visual, United Kingdom for #SendingLove, within the category: Public Interest, NGO.