Advertisement

Anywhere great coffee is needed

Campaign
Agency Network: 
Published/Aired: 
January 2011

Description

Outdoor advertisement created by Creature, United States for Seattle's Best Coffee, within the category: Non-Alcoholic Drinks.

Caption

Anywhere great coffee is needed

Advertising Agency: Creature, Seattle, USA
Principal / Chief Creative Officers: Jim Haven, Matt Peterson
Executive Creative Directors: Steve Cullen, Pat McKay
Executive Producer: Dax Estorninos
Art Director: Brian Choi
Designer: Clara Mulligan
Copywriter: Julian Timberlake
Broadcast Producer: Kaylin Fitzpatrick
Print producer: Carrie Blocher
Interactive Producer: Andrew Lovold
Account Executive: Amy Vroom
Director of Strategy: Jason Gingold
Project Manager: Janna Harrington
Photographer: James Day
Producer: Lisa Raffo
Log in or register to post comments

Highest Rated

sirvan's picture

I think these guys have some strategery problems.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

sirvan's picture

I think these guys have some strategery problems.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

KbxAds's picture

are you going to buy a ferrari with thise 18k + pencils? And then you are going to drive off and not comment here. Oh good.

KbxAds
Activity Score 943
Copywriter at Surat, India |

www.be.net/karanbhatia

H.Works's picture

Okay, got the message, but I find it quite "flat"...

H.Works
Activity Score 100
Graphic Designer at Accademy of Fine Arts, Rome
Todd Turner's picture

I read a press release about this campaign. "Anywhere Great Coffee is Needed" is the strategy. They made some clever TV spots, but the outdoor is off strategy (other than this headline) and pretty dull. I think they totally missed an opportunity to do some killer outdoor.

Todd Turner
Activity Score 10
Art Director
luispiter's picture

i like tihis... art director is fine

luispiter
Activity Score 2756
comunication
KbxAds's picture

now this is good art direction, simply pleasant, even in the thumbnail view

KbxAds
Activity Score 943
Copywriter at Surat, India |

www.be.net/karanbhatia

timop's picture

Go anywhere, talk anywhere, message anyone, with coffee anywhere.
Who are you going to call?
Seattle's Best, powered by PoKos

timop
Activity Score 26
suresh90's picture

only art nothing else :)

suresh90
Activity Score 620
Art Director at visualizer |

www.creativevideoads.blogspot.com

Sdb's picture

Art direction is the only fun here!

Sdb
Activity Score 1362
Copywriter at Working as an intern with O & M, Kolkata for 6 months
Billoughsby's picture

Seattle's Best is Starbuck's subsidiary, but in terms of brand, they have positioned themselves as the anti Starbuck's. No burlap and bean-pile kitsch here, but clean, simple, light, bright layouts. They've been doing this a while, and I'm okay with it here, in these ads, because that's the brand.

Billoughsby
Activity Score 5150
Art Director |

That's it.

Prakash Jayashanmugam's picture

It sells..

Prakash Jayasha...
Activity Score 85
Art Director at Digitas |

..

cyberjaleel's picture

nice art direction
simple & understand

cyberjaleel
Activity Score 62
Graphic Designer at Sharjah - United Arab Emirates |

Abduljaleel. Anodiyil

Advertisement
Advertisement
Advertisement