Colon cancer is the second leading cause of cancer death. Why? Colons are hardly a hot topic around the dinner table. But the bigger reason is Canadians simply don’t know they need to be screened for colon cancer starting at age 50. So this elegant, visually-driven campaign makes that point in a manner unlike most PSAs. It does not employ the hackneyed trinity of shock, shame or fear. It is print, OOH, posters, and SEATS (hockey arenas, public transportation, doctors’ offices). This campaign encourages Canadians to get screened at age 50. This cancer is 90% curable if caught early. And it’s an equal opportunity cancer, affecting both men and women. So the message if for all Canadians.
Outdoor advertisement created by One, Canada for Screen Colons Canada, within the category: Public Interest, NGO.