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Three Little Pigs

Campaign
Agency Network: 
Published/Aired: 
April 2013
Scrabble:  Three Little Pigs

Description

This poster was written to prove the infinite amount of words you can get combining the alphabet letters when playing Scrabble. We took the classic tale Three Little Pigs "Los Tres Cochinitos" andusing the exact same letters, from the title and the story, wrote a completely different tale: "Tres Chinitos Locos", Three Crazy Little Chinese. As an example, if this poster was written in English, a different tale using the same letters of Three Little Pigs could have been "The Glitter Piles". "Tres Chinitos Locos" tells the story of three wise Chinese friends that get the call from the Emperor to find the cure for mortality. After many attempts the wise Chinese come back with the solution: To avoid mortality live your life fiercely.

Outdoor advertisement created by Ogilvy, Guatemala for Scrabble, within the category: Gaming.

Advertising Agency: Ogilvy, Guatemala
Chief Creative Officer: Ramiro Eduardo
Creative Director: Herberth Monterroso
Copywriter: Desire Cojulum
Illustrator: Sua Agape
Art Directors: Fernando Mira, Christina Irving-Bell
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Highest Rated

kepokomemolo's picture

Bronze in Clio.

kepokomemolo
Activity Score 47
Creative Director
kleenex's picture

nothing special in all three ads.

kleenex
Activity Score 58721
Web Designer/Developer
kepokomemolo's picture

Bronze in Clio.

kepokomemolo
Activity Score 47
Creative Director
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