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Gold Billboard

Campaign
Agency Network: 
Published/Aired: 
May 2010
Science World:  Gold Billboard

Description

Vancouver’s Rethink wrapped a billboard in 22 k gold to promote Science World’s Treasure! exhibit, and to dramatize this fact: 2 oz of gold can be hammered so thin it covers 200 square feet.

Outdoor advertisement created by Rethink, Canada for Science World, within the category: Recreation, Leisure.

Advertising Agency: Rethink, Canada
Creative Directors: Ian Grais, Chris Staples
Writer: Rob Tarry
Art Director: Carson Ting
Account Person: Jennifer Newsted
Producer: Jim Leith
Gilder: Brian Dedora
Assistant gilder: Jonathon Syme
Production: Dyna Graphics
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capywriter's picture

I was looking for an explanation in the billboard why they used gold and diamants, both dealing with luxury, jewelry... I found it in the explanation underneath the ad, that's ashame. Why not mention 'Treasure! exhibit' on the billboard? Would make a lot more sense (and make you earn an extra star ;)

capywriter
Activity Score 5512
Copywriter at Freelance
Kateter's picture

you didn't get it?

wow

Kateter
Activity Score 2029
Copywriter
Guest's picture

Did you know that all of the gold that has ever been mined across the world could only just fill a single olympic sized swimming pool?

Guest
andyStock's picture

Did you know that if you put together all of the gold that had ever been mined by mankind you would still only just have enough to fill an olympic sized swimming pool?

andyStock
Activity Score 666
Guest's picture

It's a nice extension of the campaign and great execution, but if it's promoting an exhibit, why wouldn't you say so somewhere other than the awards description?

Guest
Guest's picture

This should be quite pretty to look at.

Guest
CrackerJackFlash's picture

The security guard is a nice touch.

CrackerJackFlash
Activity Score 19603
Creative Director |

www.crackerjackflash.com

Guest's picture

Was done before! Seen that actually a 3 times already!

Guest
thedesignaddict's picture

Whatever.

thedesignaddict
Activity Score 5403
Art Director at Freelance
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