Uma, Lemon

Agency Network: 
December 2011
Schweppes:  Uma, Lemon


This campaign was designed to keep on implementing the Schweppes' positionning "So chic, unexpected and for adults only". The objective of the campaign was also to present the whole range of flavours by putting forward the fruits' perception. The Photographer and Director David LaChapelle has created an elaborated and coloured set-up to direct the famous actress Uma Thurman.

Outdoor advertisement created by Fred & Farid, France for Schweppes, within the category: Non-Alcoholic Drinks.

Advertising Agency: FRED & FARID Paris, France
Creative Directors: Fred & Farid
Copywriters: Frédéric Raillard, Farid Mokart
Art Directors: Frédéric Raillard, Farid Mokart, Feng Huang
Photographer: David Lachapelle
Client Account Direction: Hugues Pietrini, Stanislas de Parcevaux
Agency Account Management: Nathalie Chopra
Agency Art Buying: Carmela Guiragossian
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Notorious's picture

beautifully art directed, but doesn't wow me. I am missing to see the wow factor. can someone shed some lights and enlighten me here? anyone?

Activity Score 666
Other at Freeman Advertising |

outsmart me, if you can

Billoughsby's picture

The very definition of horror vacui.

(If you find any area of this image that is not over-worked, phone LaChapelle he missed a spot.)

And if that makes it sound better than it really is, my bad.

Activity Score 5154
Art Director |

That's it.

makelogobigger's picture

i like her knockers.

Activity Score 470
MicheleVirgilio's picture

In here she is really sexy but i don't love the campaign

Activity Score 2617
Andrej Troha's picture

F&F: stop inhaling that white stuff!! This are not the 90's.

Andrej Troha
Activity Score 613
leprofesseur's picture

"fruit" est invariable en anglais...

Activity Score 9
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