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The Lottery of Life, Sierra Leone vs Sweden

Campaign
Agency Network: 
Published/Aired: 
November 2010
Save the Children:  The Lottery of Life, Sierra Leone vs Sweden

Description

Two billboards placed next to each other.

Outdoor advertisement created by Lowe, Sweden for Save the Children, within the category: Public Interest, NGO.

Caption

thelotteryoflife.co.uk

Advertising Agency: Lowe, Brindfors, Sweden
Creative Directors: Villard, Bartholf
Copywriter: Stefan Pagreus
Art Directors: Pelle Lundquist, Emmeli Österdahl
Photography: Stockfoto
Typographer: Ola Lanteli
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Highest Rated

pez's picture

It's a pity that the print campaign is not as good as online campaign wich I think is really good!

pez
Activity Score 1804
Creative Director
pez's picture

It's a pity that the print campaign is not as good as online campaign wich I think is really good!

pez
Activity Score 1804
Creative Director
pez's picture

btw, the site has some programming issues, I turn my wheel right now, it seems like I am reborn in Congo Democratic Republic but the the site is showing me the North Korea flag...

pez
Activity Score 1804
Creative Director
Guest's picture

Woulda gone with a super soaker.

Guest
Guest's picture

love the online campaign, and that's correct, they do have several mistakes.

Guest
Guest's picture
Guest
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