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The Lottery of Life, Philippines vs Sweden

Campaign
Agency Network: 
Published/Aired: 
November 2010
Save the Children:  The Lottery of Life, Philippines vs Sweden
Save the Children Outdoor Ad -  The Lottery of Life, Philippines vs Sweden

Also From This Campaign

Description

Two billboards placed next to each other.

Outdoor advertisement created by Lowe, Sweden for Save the Children, within the category: Public Interest, NGO.

Caption

thelotteryoflife.co.uk

Advertising Agency: Lowe, Brindfors, Sweden
Creative Directors: Villard, Bartholf
Copywriter: Stefan Pagreus
Art Directors: Pelle Lundquist, Emmeli Österdahl
Photography: Stockfoto
Typographer: Ola Lanteli
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New Nice and Fun's picture

A bit too cliché for me, but I like the ide of 2 billboards placed next to each other to show the contrast.

New Nice and Fun
Activity Score 377
Guest's picture

too much fat people for Sweden, that's not reality

Guest
Cheerriiee's picture

I like it, touching campaign.

Cheerriiee
Activity Score 952
Graphic Designer
Guest's picture

there's a girl walking on water!!!

Guest
Guest's picture

hmmm....i see the message; in sweden our kids have plenty to eat

the campaign itself is nothing new; dont like this one so much

Guest
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