Power station

Campaign
Agency Network: 
Published/Aired: 
July 2009
SAP Consulting:  Power station

Description

Outdoor advertisement created by Ogilvy, Germany for SAP Consulting, within the category: Professional Services.

Caption

Turn the crisis into impulse.

Advertising Agency: Ogilvy, Frankfurt, Germany
Executive Creative Directors / Creative Directors: Dr. Stephan Vogel, Christian Mommertz
Copywriter: Lothar Mueller
Advertiser's Supervisor: Barbara Windisch
Account Manager: Veronika Sikvolgyi
Art Buyer: Valerie Opitz
Art Director: Till Schaffarczyk
Production: Thomas Mattner
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Wordnerd's picture

very good thought!

Wordnerd
Activity Score 6620
Copywriter
Guest's picture

zis iz greatz!

Guest
Guest's picture

Good and so simple! Well done!

Guest
valayamadvertising's picture

cool turns hot nice idea - sagar
www.valayam.com

valayamadvertising
Activity Score 242
Creative Director at VALAYAM CREATIONS |

www.valayam.com, www.valayam.com/blog

tirthomitro's picture

well-ideated. but the copy's a tad twisted to confuse people.
overall 7.5!

tirthomitro
Activity Score 2724
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

alexander_bickov's picture

nice clear idea

alexander_bickov
Activity Score 3217
Guest's picture

I wouldn't say it is exactly clear. Can someone please explain what the headline is trying to convey? Thanks.

Guest
Guest's picture

the impulse is still unhealthy...thats a fail

Guest
warp's picture

sure, the big idea is to encourage companies! excellent!

warp
Activity Score 3
siegfried rhein / uam
Ohkamp's picture

Awesome visual! I also didn't quite get the copy though. I was expecting something more along the lines of, "Giving companies the extra push" etc. Instead, I'm a bit stumped by the idea of how the consultant agency turns pollution (is that the crisis?) into action (impulse)?

Ohkamp
Activity Score 222
Creative Director at Lowe Roche, Toronto
houqiaoli's picture

I thought it was an idea about environmental protection at first sight...

houqiaoli
Activity Score 60
Copywriter
Guest's picture

Can someone explain this please...

Guest
Guest's picture

Too conceptual for the original intended message. One would get the idea that it's something environmental.

Guest
kurtberengeiger's picture
kurtberengeiger
Activity Score 7307
Copywriter
tenida's picture

Excellent idea!

tenida
Activity Score 4
New Delhi
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