Oil refinery

Campaign
Agency Network: 
Published/Aired: 
July 2009
SAP Consulting:  Oil refinery

Description

Outdoor advertisement created by Ogilvy, Germany for SAP Consulting, within the category: Professional Services.

Caption

Turn the crisis into impulse.

Advertising Agency: Ogilvy, Frankfurt, Germany
Executive Creative Directors / Creative Directors: Dr. Stephan Vogel, Christian Mommertz
Copywriter: Lothar Mueller
Advertiser's Supervisor: Barbara Windisch
Account Manager: Veronika Sikvolgyi
Art Buyer: Valerie Opitz
Art Director: Till Schaffarczyk
Production: Thomas Mattner
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dsklan's picture

in times of crisis the refinery is shut, so there is no smoke...

dsklan
Activity Score 1924
Art Director at homeshop
gioborde's picture

That was a really lame comment...with all due respect

gioborde
Activity Score 1385
Art Director at LEO BURNETT |

GiBo

gioborde's picture

That was a really lame comment...with all due respect

gioborde
Activity Score 1385
Art Director at LEO BURNETT |

GiBo

valayamadvertising's picture
valayamadvertising
Activity Score 244
Creative Director at VALAYAM CREATIONS |

www.valayam.com, www.valayam.com/blog

LucasPS's picture

Good Ad, but i think it has a problem... its practically comunicating "Polutte!!!".

Not a small thing...

LucasPS
Activity Score 523
Copywriter at Bureau Creativo |

Todos somos ignorantes, pero no todos ignoramos lo mismo.

Guest's picture

In Europe it means Progress. For "the new american", "the politically correctness" one it means Pollution. Thou America was build on pollution. Ironically, not?

Guest
Guest's picture

is this lost in translation? By impulse do they mean progress? As it is that line makes no sense at all!

Guest
Guest's picture

doesnt it look like rockets?

Guest
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