Little Drop

Agency Network: 
November 2009
Santa Casa:  Little Drop
Santa Casa Outdoor Ad -  Little Drop


Outdoor advertisement created by Y&R, Brazil for Santa Casa, within the category: Health.


Attach your little drop here, because you already helped to fill in the blank spaces. Thank you.

Advertising Agency: Y&R, São Paulo, Brazil
Creative Director: Marco Versolato, Átila Francucci
Art Director: Eduardo Quadra
Copywriter: André Almeida
Illustrator: Eduardo Quadra
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TommyO's picture

So, we are trying to convince people to do something AFTER they've done it?
I think that the kind of people who donate blood doesn't need a special creative "thank you".

Activity Score 1860
Copywriter |

That's me!

Hibon's picture

Nice idea but... so what?

Activity Score 3734

Simple ideas are the best !

keithstoeckeler's picture

Simple but definitely effective.

Activity Score 425
Luis Maram's picture

It is just an example of one of the 7 P´s ... Physical Evidence. Many of the rules of "commercial marketing", applies in "social marketing."

Luis Maram
Activity Score 252
Marketing Director |

Luis Maram

Minerva Pinto's picture

It seems to be more attractive to the people who have already given blood than to potential donors since you involve yourself in the add AFTER donating...

Minerva Pinto
Activity Score 1394
Bryn Mawr College
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