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Backwards

Campaign
Agency Network: 
Published/Aired: 
January 2013
Samsung:  Backwards

Description

A series of ads that appeared on chairlifts at ski hills.

Outdoor advertisement created by Cheil, Canada for Samsung, within the category: Electronics, Technology.

Caption

Learn how to ski backwards. Search “physiotherapy.”
Multi-task with Multi Window.

Advertising Agency: Cheil, Toronto, Canada
Creative Director: Jason Partridge
Art Director: Laura Kitching
Copywriter: Tom Mednik
Design: Joe Borges
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