Samsonite is famous for its travel luggage. For its newest backpack collection, the large volume in its backpacks is highlighted and promoted.
Samsonite backpacks can carry more items than other backpacks. In this outdoor campaign, the big idea is to show Samsonite backpacks are large enough to contain everything you'll need for school, work or play.
Outdoor advertisement created by S.I. Newhouse School of Public Communications, United States for Samsonite, within the category: Personal Accessories.