Samsonite Outdoor

May 2017
Samsonite: Samsonite Outdoor
Samsonite Outdoor Ad - Samsonite Outdoor


Samsonite is famous for its travel luggage. For its newest backpack collection, the large volume in its backpacks is highlighted and promoted.

Samsonite backpacks can carry more items than other backpacks. In this outdoor campaign, the big idea is to show Samsonite backpacks are large enough to contain everything you'll need for school, work or play.

Outdoor advertisement created by S.I. Newhouse School of Public Communications, United States for Samsonite, within the category: Personal Accessories.


It has bigger volume than other backpacks

Advertising Agency: S.I. Newhouse School of Public Communications. Syracuse, USA
Creative Director / Art Director / Copywriter: Ting Peng
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