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Reach coat

Campaign
Agency Network: 
Published/Aired: 
December 2010
Salvation Army:  Reach coat

Description

In advance of their annual Christmas donation drive, The Salvation Army has launched a multi-media campaign designed to increase donations during the Christmas season. The campaign, created by Grey Canada, asks the public to put themselves in the place of the 3 million Canadians without access to everyday resources by illustrating that for many life's basic necessities are out of reach.

Outdoor advertisement created by Grey, Canada for Salvation Army, within the category: Public Interest, NGO.

Caption

With your donation, a sense of dignity is within reach.

Advertising Agency: Grey, Canada
Creative Director: Carl Jones
Art Directors: Rick Mayzis, Dylan Moggey
Copywriter: Chris Tropak
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Highest Rated

Roger Keynes's picture

Agree. Mother & child is much stronger.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Cheerriiee's picture

The girl looks fahshionably dirty, I dont buy it, sorry.

Cheerriiee
Activity Score 952
Graphic Designer
morse's picture

Ah, girls, all they want is new clothes... ;)

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

gioborde's picture

This one is a downer

gioborde
Activity Score 1385
Art Director at LEO BURNETT |

GiBo

Roger Keynes's picture

Agree. Mother & child is much stronger.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

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