Black and Blue
Description
Outdoor advertisement created by Ireland / Davenport, South Africa for Salvation Army, within the category: Public Interest, NGO.
Why is it so hard to see black and blue.
The only illusion is if you think it was her choice. One in 6 women are victims of abuse.
Stop abuse against women.
Executive Creative Directors: Philip Ireland, John Davenport
Creative Director: Wihan Meerholz
Art Director: Caitlyn Goldring
Copywriter: Werner Cloete
Photographer: Huw Morris
Retouching: Zelda Meerholz
Make-up: The creature shop SA
Highest Rated
Bruises look very fake. Should've spent a little more time perfecting the realism.
What's your ad telling the consumer?
I know this has been praised to death, but I don't find neither good or smart.
An axe murderer of ads.
People like it because it's topical. Take it out of context and it's rubbish.
I'm gonna try say something positive
Topical yes. I can't help but feel this was rushed to get it out while it's still relevant rather than take some time to hash out the idea. it picked up enough exposure that it could have been developed a bit more and maintained it's relevance.
You know I had to do a double take when I first glanced at this ad. I knew it was sponsored by the Salvation Army, but wasn't sure what to expect. It took a moment then I realized that is is about abuse and how we view abuse. And, perhaps, this ad tells us that not everyone views abuse the same.
I was over the 'is it white-and-gold or is it blue-and-black' dress controversy the moment they talked about it on Sportscenter. That's right, ESPN's flagship program had a segment on women's fashion. However it works so perfectly for this ad. When one sees a battered women, there is no other way to look at it other than that she is a battered women. In this situation it is black and white, not black, blue, or gold, as to what abuse is and is not.
The design of this poster is very smart, because it was the dress that it seemed like the entire world was talking about. Black and blue? Or white and gold? Pretty well every social media platform was blowing up over the debate that became widely known as "the dress".
With the International Women' Day just arrived, the ad ride the tail-end of this viral dress to raise awareness about domestic violence. The advertising agency released a powerful ad that features a badly bruised women donning a gold and white dress like the one argued about. And the ad tells us : One in six women are victims of abuse. That is no illusion.
Just as we were all able to use our online social voices to spread the controversial dress, we also hold the same power to spread awareness about things that actually matter and can have an impact
Lanwei
Bruises look very fake. Should've spent a little more time perfecting the realism.
What's your ad telling the consumer?
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