Black and Blue

Agency Network: 
March 2015
Salvation Army:  Black and Blue
Salvation Army Outdoor Ad -  Black and Blue


Outdoor advertisement created by Ireland / Davenport, South Africa for Salvation Army, within the category: Public Interest, NGO.


Why is it so hard to see black and blue.
The only illusion is if you think it was her choice. One in 6 women are victims of abuse.
Stop abuse against women.

Advertising Agency: Ireland Davenport, South Africa
Executive Creative Directors: Philip Ireland, John Davenport
Creative Director: Wihan Meerholz
Art Director: Caitlyn Goldring
Copywriter: Werner Cloete
Photographer: Huw Morris
Retouching: Zelda Meerholz
Make-up: The creature shop SA
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Highest Rated

T.'s picture

Bruises look very fake. Should've spent a little more time perfecting the realism.

Activity Score 1110

What's your ad telling the consumer?

Ghost444's picture

Clever and topical. Nice work.

Activity Score 99
General Manager
blisteringbarnacles's picture

This is so great!

Activity Score 289
halaby87's picture

Nice one

Activity Score 10500
Marketing Manager |


Summertime Secret's picture

really good

Summertime Secret
Activity Score 161
elmarianchi's picture


Activity Score 1253
Copywriter |

it's OK to have an opinion

Tero Ylitalo's picture


Tero Ylitalo
Activity Score 628
Planner at Zeeland
migelle's picture


Activity Score 594
Creative Director |

sempre fidelis

johanesetiadi's picture


Activity Score 52
Art Director at Petra Christian University
damnson's picture

I know this has been praised to death, but I don't find neither good or smart.

Activity Score 11517
Copywriter |

An axe murderer of ads.

@minas_mars's picture

People like it because it's topical. Take it out of context and it's rubbish.

Activity Score 1806
Art Director at TBWA |

I'm gonna try say something positive

kleenex's picture

Certainly topical.

Activity Score 58793
Web Designer/Developer
shmoobuster311's picture

Topical yes. I can't help but feel this was rushed to get it out while it's still relevant rather than take some time to hash out the idea. it picked up enough exposure that it could have been developed a bit more and maintained it's relevance.

Activity Score 244
kurtberengeiger's picture

Quick thinking

Activity Score 7330
Darkwing Duck's picture

You know I had to do a double take when I first glanced at this ad. I knew it was sponsored by the Salvation Army, but wasn't sure what to expect. It took a moment then I realized that is is about abuse and how we view abuse. And, perhaps, this ad tells us that not everyone views abuse the same.
I was over the 'is it white-and-gold or is it blue-and-black' dress controversy the moment they talked about it on Sportscenter. That's right, ESPN's flagship program had a segment on women's fashion. However it works so perfectly for this ad. When one sees a battered women, there is no other way to look at it other than that she is a battered women. In this situation it is black and white, not black, blue, or gold, as to what abuse is and is not.

Darkwing Duck
Activity Score 18
Lanwei's picture

The design of this poster is very smart, because it was the dress that it seemed like the entire world was talking about. Black and blue? Or white and gold? Pretty well every social media platform was blowing up over the debate that became widely known as "the dress".
With the International Women' Day just arrived, the ad ride the tail-end of this viral dress to raise awareness about domestic violence. The advertising agency released a powerful ad that features a badly bruised women donning a gold and white dress like the one argued about. And the ad tells us : One in six women are victims of abuse. That is no illusion.
Just as we were all able to use our online social voices to spread the controversial dress, we also hold the same power to spread awareness about things that actually matter and can have an impact

Activity Score 14


Cowgum's picture

It works.

Activity Score 78
General Manager
T.'s picture

Bruises look very fake. Should've spent a little more time perfecting the realism.

Activity Score 1110

What's your ad telling the consumer?

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