Agency Network: 
Published/Aired: 
July 2021
Rubies in the Rubble: Gooder
Rubies in the Rubble: Gooder
Rubies in the Rubble Outdoor Ad - Gooder
Rubies in the Rubble Outdoor Ad - Gooder

Description

The ‘Goodism’ platform centres on the idea of being a ‘do-gooder’, and emphasises that in the spirit of environmentalism and conscious consumerism, the once insulting
term has become a ‘good’ thing. The creative makes the point that ketchup is good - but ketchup made from waste fruit and vegetables is even ‘gooder’.

Outdoor advertisement created by Hell Yeah!, United Kingdom for Rubies in the Rubble, within the category: Food.

Advertising Agency: Hell Yeah!
Head of Creative: Dulcie Cowling
Lead Creative: George Nixon
Project Lead: Isobel Hooper
Managing Partner: Josh Clarricoats
Lead Designer: Dan Scheers
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