Agency Network: 
April 2021
RSEQ / De Facto: Put it out
RSEQ / De Facto Outdoor Ad - Put it out


The international day for environmental protection support, also known as Earth Day, was the perfect occasion for De Facto to make statement about the pollutant nature of cigarettes. Cigarettes don't just kill people, they kill the planet too. Time to take ahold of this misconception, and put it out.

Outdoor advertisement created by Publicis, Canada for RSEQ / De Facto, within the category: Public Interest, NGO.

Advertising Agency: Publicis Montréal, Montreal, Canada
Vice-president, Head Of Creative Product: Sann Sava
Art Director: Karl Ouellette
Copywriter: Alice Gendron
Account Team: Stéphanie Martin, Nicole De Ravel
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