Open Air Book

Agency Network: 
September 2010


We needed to launch a development in an old industrial area, the 4th District in Porto Alegre. An important neighborhood in the past, but today it´s abandoned and degraded by time. How to attract people to know a real estate development in an area such as this? We promoted rediscovering the neighborhood in an interactive and different way, starting a new history for the place. We

Outdoor advertisement created by Leo Burnett, Brazil for Rossi, within the category: Industrial, Agriculture.

Advertising Agency: Leo Burnett, São Paulo, Brazil
Creative Director: Ruy Lindenberg
Art Directors: Andre Kirkelis, Alexandre Pagano, Vinicius o Valeiro
Copywriter: Tomás Correa
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TommyO's picture

Interesting. I wonder if people actually followed the chapters to the end.

Activity Score 1866
Copywriter |

That's me!

bj-71's picture

I think it would be powerful if the stories are actually realted to the resident.

Activity Score 117
Ron Burgundy's picture

developers don't invest because they believe in the local people, they develop because of return....i feel this is very cool as a community project, and I really enjoy the spirit of it, but seems like your hunting big game with Nerf darts

Ron Burgundy
Activity Score 1630
Art Director at Southern California
wordsmith86's picture

Nice. Liked the idea because of its sheer magnitude!

Activity Score 3
Prof's picture

Looks like the copywriter didnt feel like writing ;)

Activity Score 1449
Copywriter |

Quite really.

sirvan's picture

Seems really annoying.

Activity Score 29860


"I love some things, and don't love some other things."

Sarah Riso's picture

I really liked.

Sarah Riso
Activity Score 10