Description
We needed to launch a development in an old industrial area, the 4th District in Porto Alegre. An important neighborhood in the past, but today it´s abandoned and degraded by time. How to attract people to know a real estate development in an area such as this? We promoted rediscovering the neighborhood in an interactive and different way, starting a new history for the place. We
Outdoor advertisement created by Leo Burnett, Brazil for Rossi, within the category: Industrial, Agriculture.
Creative Director: Ruy Lindenberg
Art Directors: Andre Kirkelis, Alexandre Pagano, Vinicius o Valeiro
Copywriter: Tomás Correa
Highest Rated
developers don't invest because they believe in the local people, they develop because of return....i feel this is very cool as a community project, and I really enjoy the spirit of it, but seems like your hunting big game with Nerf darts
Interesting. I wonder if people actually followed the chapters to the end.
That's me!
http://resiseymilim.wordpress.com
I think it would be powerful if the stories are actually realted to the resident.
developers don't invest because they believe in the local people, they develop because of return....i feel this is very cool as a community project, and I really enjoy the spirit of it, but seems like your hunting big game with Nerf darts
Looks like the copywriter didnt feel like writing ;)
Quite really.
Seems really annoying.
+++
"I love some things, and don't love some other things."
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