Mistakes, Dog

Agency Network: 
May 2012
Rosetta Stone:  Mistakes, Dog


Outdoor advertisement created by DDB, United States for Rosetta Stone, within the category: Education.


It's not "to the moon",
the dog howls "at the moon".

Advertising Agency: Alma DDB, USA
Chief Creative Officer: Luis Miguel Messianu
Executive Creative Directors: Diego Yurkievich, Hernan Cerdeiro
Art Director: Hernan Pettinaroli
Copywriter: Julian Milanesi
Producer: Diego Colombo
Production Manager: Mimi Cossio
Photographer: Michael Bailey
Group Account Director: Ana Eberhard
VP Planning / Insights: Marta Insua
Log in or register to post comments
salil.sharma's picture

good execution

Activity Score 2560
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

Ed Rapport's picture

I don't like this execution as much as the ducks. I mean the talk bubbles are totally cool and the copy drives home the point! But why not put the dog in the cockpit behind the flight controls of the rocket ship?

Ed Rapport
Activity Score 724
Copywriter at Bookshop Ads - Advertising Portfolio Workshop - Copywriting
mertos's picture


Activity Score 904
Creative Director
Featured Content

Latest Collections