Extremely Sharp

Agency Network: 
September 2012
Ronda Outdoor Ad -  Extremely Sharp


Outdoor advertisement created by Strange Idea, China for Ronda, within the category: House, Garden.

Advertising Agency: Strange Idea Ad, Beijing, China
Creative Director: Tif Chen
Art Directors: King Chen, Tony Li
Copywriter: Wendy Wang
Illustrator: Chen Lei
Photographer: Chen Lei
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Black Hour's picture

Well now people will get it.
Still not really a good idea since having the back of a knife sharp is dangerous.

It'll probably be funny for someone who won't buy that kind of product but I'm not sure it'll be effective with the target.

Black Hour
Activity Score 368
Siddarth Basavaraj's picture

@black hour; Man you haven't still got the idea it seems. It's like the knife been laid down on its back and then the - fish, carrot etc. is dropped over it to get the cut. It's that sharp, that was the concept.

Siddarth Basavaraj
Activity Score 1673
Copywriter at Adsyndicate Services Pvt. Ltd. |

Love creating ads..

Black Hour's picture

Yeah I noticed after but still it isn't clear enough on the print version.
Nothing help you to understand that the vegetables have been droped on the knife. It's too clean.

Black Hour
Activity Score 368
Henk Oortwijn's picture

I get the idea, but you have to be in advertising to understand this. And even then it took me a few minutes to get it.

Henk Oortwijn
Activity Score 13
feysal's picture

very true takes a while maybe the execution should be pushed

Activity Score 2597
Executive Creative Director at CBCC Africa (Centre for Behaviour Change and Communication) |

groovy baby!

chiflete comunic's picture

sharp ad!

chiflete comunic
Activity Score 91
bakamono's picture

Not in advertising and I got the idea - and its meh at best

Activity Score 1002

because therefore it is

kleenex's picture

I say this is a winner on concept, BUTTTTT how many people will look at both sides of the ad???

Activity Score 55179
Web Designer/Developer
torontose's picture

nice ad.

Activity Score 393
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