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Samples

Campaign
Agency Network: 
Published/Aired: 
September 2009
Rexona:  Samples
Rexona Outdoor Ad -  Samples

Also From This Campaign 2

Description

Rexona introduces its new fragrance inspired by delicate perfumes and with the support of outdoor advertising, invites woman attracted to the fragrance expelled by the poster to remove a sample and keep it. Each week, the slips of paper were replaced with new perfumed ones.

Creative Directors: Fernando De Clemente, Sebastián Mir.

Outdoor advertisement created by Lowe, Uruguay for Rexona, within the category: Health.

Caption

Protection + Incredible Fragrances.
New Rexona Women Fragrance Collection

Advertising Agency: Lowe Ginkgo, Montevideo, Uruguay
Art Director: Agustín Acosta
Copywriter: Jorge Gonzalez
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alvinpck's picture

What if it's rain?

alvinpck
Activity Score 1463
Art Director
Guest's picture

or a really bad wind came along and blew all the paper off?

Guest
Guest's picture

Not a functional concept since it overlooks atmospheric moisture content and its effects.

Guest
D_arko's picture

Than you can smell it on 50 m distance :-)

D_arko
Activity Score 394
Creative Director at _ |

Innovation & Art Director
https://www.behance.net/darkobosnar

Guest's picture

Its a very good display..Definitely gives consumers a great chance to sense the fragnance of the product to help promote the sale.

Guest
Just an opinion's picture

Its an effective display. Definitely gives the consumers a great chance to sense the fragnance of the product to help promote the sale.

Just an opinion
Activity Score 9
Other at Hermer Laboratory Pvt Ltd
A stranger abroad's picture

Yes, it would strike me as better placed indoors. But perhaps shopkeepers would complain about the pong?

A stranger abroad
Activity Score 427
Copywriter at Singapore
Guest's picture

cool idea, but i dont think it is too practical... its a couple of hours thing...
the smell would wear off, it could get blown away or wet... i dont know.....

Guest
Guest's picture

I like the original use of senses!
Synethesicalyfragilistic!

Guest
gonniethegon's picture

what if Godzilla just appears and eats the whole ad?

gonniethegon
Activity Score 102
Copywriter at Lowe Ginkgo |

http://www.linkedin.com/gonzalomlopez

Guest's picture

this way i have seen before in different pdt.
but anyway, quite gd i think :)

Guest
Guest's picture

better concept here:
http://adsoftheworld.com/media/ambient/nintendo_wii_post_it

Would have been better put a printed image behind the flyers

Guest
Guest's picture

come on, the scent wouldn't last a week. poor scam.

Guest
Guest's picture

waste of paper...save the trees!!!

Guest
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