Take Over Decals: Vinyl decals were placed beside other ads to reinforce that perseverance is a good trait to have in most situations but not when it comes to gambling.
Outdoor advertisement created by Red Lion, Canada for Responsible Gambling Council, within the category: Public Interest, NGO.
Chief Creative Officer: Brett Channer
Art Directors: Anand Iyer, Jacob Prapavessis
Copywriters: Anand Iyer, Jacob Prapavessis
Print Producers: Cherie Rudy, Jillian Harkness
Studio Artist: John Maddin
Retoucher: Paul Cascagnette
Account Director: John Schofield
Account Coordinator: Meghan Cassidy