Never just one

Agency Network: 
October 2009
Rentokil:  Never just one
Rentokil Outdoor Ad -  Never just one


Using special reflective inks illuminated by street and car headlights Republik Auckland illustrated that where there's one roach, there will be others lurking somewhere in the darkness.

Outdoor advertisement created by Republik, New Zealand for Rentokil, within the category: House, Garden.

Advertising Agency: Republik, Auckland, New Zealand
Creative Director: Andrew Sims
Art Director: Greg Wylie
Copywriter: Duncan Blair
Account managers: Macka & Tobba
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jackmancer2017's picture

That's great ;p

Guest's picture

That's fun advertising for advertisers.

Ask people to watch it once at daylight (ok they go to work), to watch it again at night (ok they go back home), to notice the difference (ok they remembered the first time), to see the brand (ok trafic jam), to remember it when they go to the store (ok they have good memories), and we are talking about consumers who have such problems (ok they do)

too many oks for me

creativelly fan
business(ly) not

federo's picture

is interesting but:

if you are driving you cannot see it because it lays opposite to driving direction
you need a couple of hours to appreciate it

Activity Score 781
advertising agency
mmackinven's picture

This billboard is just down the road from me and it was sweet!
Cars drive both ways and there's an intersection with traffic lights right there, as you can see...
That spot certainly gets attention!

Activity Score 1606
Art Director at Freelance |

Guest's picture

although I agree with Federo "if you are driving you cannot see it because it lays opposite to driving direction" I do think its a great add!
well done.

silvi's picture

No. i think is perfectly visible.

Activity Score 4170
Guest's picture
Sydney based jake's picture

Good use of the elements. Nice

Sydney based jake
Activity Score 115
Graphic Designer at Creative Living Media
mikeelrapido's picture


Activity Score 1929
Copywriter at Evo S.C. |


gravity's picture

done before with very same copy and much better art directing... (I don't remember if it is the same company or not.)

there were just one bug and when you look closely, you could notice lots of them hidden around...

back to the ad.. you can't just wait until it gets dark to notice the idea. it seems to be good but it's not effective.

Activity Score 181
Art Director at Sistemsensin
zaina's picture

good work

Activity Score 85
Graphic Designer at designing agency
Guest's picture

creative but not so clever... people will not "see the idea".

old monk's picture

bugs comes at night. so i think the idea work. dont wory about directions buddys.

old monk
Activity Score 23
Copywriter at Fisheye communication
Guest's picture

Nice idea...

Daelif's picture

Nice idea! Like it

Activity Score 12
Daelif's picture

Nice idea! Like it

Activity Score 12
Daelif's picture

Nice idea! Like it

Activity Score 12
CGilb09's picture

I like it. Advertising's not just about the immediate selling point, it's also about initiating conversation. This is the type of thing people will tell their friends about, tweet, status update and spread. We're in different times people.

Activity Score 572
Northlich/ University of Cincinnati |

Tweet tweet: @ThisAbility

Juan Cabral's picture

Above average and it doesn´t look scam...

Juan Cabral
Activity Score 709
Copywriter |

Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

sevi's picture

well done.

Activity Score 12
Saatchi & Saatchi
Tommy G.'s picture

The copy already explained it. Don't need to say it again.

Tommy G.
Activity Score 895
Graphic Designer at Job seeking
Miss Underestimate's picture

Nice :)

Miss Underestimate
Activity Score 8
Thabiso's picture

Its a pity some people don't want to use their brains, they need to be told what is happening on the adverts they see around.

Activity Score 21
Graphic Designer at graphic design's picture

really nice
Activity Score 25
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