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Campaign
Agency Network: 
Published/Aired: 
April 2011

Also From This Campaign 3

Description

Outdoor advertisement created by Publicis, France for Renault, within the category: Automotive.

Advertising Agency: Publicis Conseil, Paris, France
Creative Director: Olivier Altmann
Art Director: Mathieu Vinciguerra
Assistant Art Director: Mélanie Pennec
Copywriter: Olivier Dermaux
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advertising ninja's picture

its a nice idea, despite being kind of expected for a really really unique benefit. but this film is a bit too much.

advertising ninja
Activity Score 616
Art Director at brain, warsaw
jackmancer2017's picture

Yeah it sells the USP well - just wondering if they actually got a permit to put that onto seemingly random corner walls.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
kleenex's picture

i loved it.

kleenex
Activity Score 53332
Web Designer/Developer
AKesseli's picture

Genius use of ad space. Very simple and if that's the main selling point on this car, it's perfect.

AKesseli
Activity Score 210
Boston University
AdBuzzer's picture

I think it's a pretty effective way to communicate this feature of the car. It's not just surprising and original, but also informative.

AdBuzzer
Activity Score 1174
Marketing Manager |

http://adbuzzer.wordpress.com

mellowart's picture

nice one ...

mellowart
Activity Score 36
Art Director
joelapompe's picture
joelapompe
Activity Score 3863
Glut's picture

jajaja well done joe

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
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