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The Burnt Christmas Tree

Agency Network: 
Published/Aired: 
December 2019
Red Cross Australia: The Burnt Christmas Tree
Red Cross Australia: The Burnt Christmas Tree
Red Cross Australia Outdoor Ad - The Burnt Christmas Tree
Red Cross Australia Outdoor Ad - The Burnt Christmas Tree

Description

The bushfires across Australia have cast a shadow on what should be the most festive time of year. To show the human cost of this devastation, but importantly hope for the resilience and recovery of our communities, a burnt Christmas tree has been built in Sydney’s CBD. Designed by Scoundrel’s James Dive, the tree was crafted entirely with logs, branches and shrubs sourced from bushfire-affected areas of New South Wales. The tree is also decorated with burnt objects like a farm gate and bicycle and is topped with a star fashioned from a burnt-out bike wheel. These objects exist alongside signs of regeneration, including banksia seeds which require fire to sprout.

Outdoor advertisement created by DDB, Australia for Red Cross Australia, within the category: Public Interest, NGO.

Advertising Agency: DDB Sydney, Sydney, Australia
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