Agency Network: 
June 2013
Ray-Ban:  Rodeo


International Head Of Strategic Planning: Rob Klingensmith

Outdoor advertisement created by Marcel, France for Ray-Ban, within the category: Personal Accessories.


Never hide

Advertising Agency: Marcel, Paris, France
Chief Creative Officer / Executive Creative Director / Creative Director: Erik Vervroegen
Copywriter: Julien Sens
Art Director: Nicolas Damiens, Bastien Grisolet
Photographer: Mark Seliger
Art Buyers: Jean-Luc Chirio, Lauriane Dula
Account Supervisors: Alberto Scorticati, Shannon Eddy
Account Manager: Charles Vieillefosse
Planner: David Daines
Line Producer: Thomas Geffrier
Producer: Ruth Levy
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certaintly's picture

great photograhpy.
awesome concept.

really lame idea.

Activity Score 3994
cvchitale's picture

watz d dffrnc btween idea and concept?

Activity Score 1418
DTC's picture

Not bad at all. I think this is the best of the 3. It communicates the "Never Hide" concept in quite a bold/masculine way. He is protecting the fallen rodeo... bravery and heroism are globally valued and judging from what I have seen online, French audiences seem to like macho stuff. The Journalist one is also cool, but the streaker one doesn't do it for me.

Activity Score 32
Other at McCann
kleenex's picture

This is the best out of the three.

Activity Score 57719
Web Designer/Developer
jackblack's picture

Okay. Not great. But okay. Takes the Never Hide concept forward, but just a little.

Activity Score 2362
Art Director
Roger Keynes's picture

Ivan, are these Cannes winners or just shortlisted ads?
Because if these... and Marcello's 'Pedigree-Adopt' won, then... pfffttt. :(

Roger Keynes
Activity Score 5498
Copywriter |

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