Opening Soon

Agency Network: 
Published/Aired: 
November 2012
Rashers:  Opening Soon
Rashers Outdoor Ad -  Opening Soon

Description

In advance of the grand opening of Rashers, North America's only shop dedicated to bacon sandwiches, we created a poster for the front window to tempt and tease passersby.

Outdoor advertisement created by Ogilvy, Canada for Rashers, within the category: Food.

Caption

Opening Soon. North America's only bacon sandwich shop.

Advertising Agency: Ogilvy & Mather, Toronto, Canada
Chief Creative Officer: Ian Mackellar
Art Directors: Glen D'Souza, Todd Cornelius
Copywriters: Mike Takasaki, Jamie Marcovitch
Illustrator: Glen D'Souza
Print Production Manager: Chris Rozak
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cvchitale's picture

Nice twist to 'Opening soon'

cvchitale
Activity Score 1412
Copywriter
Richa Agrawal's picture

simple and sweet...

Richa Agrawal
Activity Score 322
Copywriter
danielchapman's picture

Seems like a situation where a visual pun is being used because it's clever and no thought about how putting the visual of gutting a pig may not be in the best interests of reminding the public at large that an animal had his insides cut out to make their bacon sandwich.

It is likely fine with some people but rest assured a lot of people would rather be oblivious to things like that.

danielchapman
Activity Score 286
10pencils's picture

Beautiful!

10pencils
Activity Score 142
Copywriter at Noah's Ark, Lagos, Nigeria
Klara K.'s picture

No, a bit sadistic.

Klara K.
Activity Score 3269
Charles University in Prague
DesignDine's picture

Isn't it a bit cruel?

DesignDine
Activity Score 1261
Art Director at UK |

http://designdine.co.uk

kleenex's picture

I love the ad.

kleenex
Activity Score 57557
Web Designer/Developer
Feysless's picture

hehehe alil hurtful to the piggies but hey its where bacon comes from

Feysless
Activity Score 2672
Art Director |

groovy baby!

meistershalis's picture

Funny. Love the layout.

meistershalis
Activity Score 138
Copywriter
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