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Grrrr's picture

What I can see is the poster not exposed to sunlight but to the man talking on the phone...

Grrrr
Activity Score 1961
Illustrator
kleenex's picture

yuck....

kleenex
Activity Score 52674
Web Designer/Developer
glutamin's picture

I don't understand those kind of campaigns.

We get the idea of course because we're looking at the results for three different level of sun exposure at the same time. It's shocking but no one looks at the same bilboard for hours. Like the man in the third picture, they walk by.

I agree, theoretically the idea is effective but practically it's not working.

glutamin
Activity Score 107
Other
emiliete's picture

What has sunlight exposure to do with sexual violence? I don't get it, sorry.

emiliete
Activity Score 646
Copywriter at WMcCann
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