Agency Network: 
February 2012
RAC:  Meltdown
RAC Outdoor Ad -  Meltdown


To coincide with temperatures hitting 42 degrees in Perth at this time of year, RAC Roadside Assistance, via The Brand Agency, Perth has produced this special build, 3D poster on the remote Forrest Highway to remind motorists of the drawback of not being an RAC member.

Outdoor advertisement created by The Brand Agency, Australia for RAC, within the category: Professional Services.

Advertising Agency: The Brand Agency, Perth, Australia
Executive Creative Director: Garry Horner
Creative Director: Craig Buchanan
Account Director: Kerri Hall
Model Maker: Daniel Browne
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Roger Keynes's picture


Roger Keynes
Activity Score 5458
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The Jobless Writer
Will Think for Salary

kleenex's picture

love it...

Activity Score 57557
Web Designer/Developer
D.B.'s picture

Love the out of the box thinking into this design, very effective especially during the heat of this time of year!

Activity Score 66
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