Crosses
Description
Outdoor advertisement created by Publicis, Australia for Queensland Rail, within the category: Transport.
Don't gamble with your life at level crossings
Creative Director: Andy Ward
Copywriter: Ryan Petie
Art Director: Andy Geppert
Account Director: Jacqueline Stuban
Photographer: Erik Williamson
Retoucher: Danny Joselyn
Account manager: Shaka Kane
Highest Rated
third that... }:-)
And then GOD said...
Let there be creativity!!!
A tired concept.
Creates no impact at all. I imagine most people wouldn't pay any attention at all. And any who do read it would ignore the message (it's something they've heard a million times before and the ad gives them no more reason to believe it now).
Also, where would this ad be placed? Presumably on the side of a road near a railway crossing. The copy seems a little small to be read & understood in the few seconds it takes to drive past (and presumably those who it's aimed at will be driving even faster - trying to get over the crossing in time). Though perhaps its meant for crossings where traffic builds up...
The photography is pretty nice though.
Copywriter
@JimComptonHall
www.behance.net/JJandJim
Second that.
-------------------------------
Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages
third that... }:-)
And then GOD said...
Let there be creativity!!!