Magic hat and pigeons

Agency Network: 
September 2011
Quebec city magic festival:  Magic hat and pigeons
Quebec city magic festival Outdoor Ad -  Magic hat and pigeons


Outdoor advertisement created by Lg2, Canada for Quebec city magic festival, within the category: Recreation, Leisure.

Advertising Agency: Lg2, Quebec City, Canada
Creative Director / Copywriter: Luc Du Sault
Art Director: Vincent Bernard
Account Managers: Sandie Lafleur, Eve Boucher
Production Company: David Poulin, Charles Burroughs, Dominik Beaulieu / Nova Film
Production: Quatro Design / Enseignes Otis Image In
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Highest Rated

CACAHD's picture

same as friskies? WTF! Ok they both used pigeons, but that is waaay different. please...

Activity Score 2188
Art Director
mr.x's picture

Love it!!

Activity Score 998
Forsbergs Skola
robinstam's picture

The trick? There's birdseed behind the billboard which lures the doves. This is not the first time that this 'trick' is used in outdoor advertising. But it's by far the best twist that anyone gave to it, And that's what counts. This is great work and we'll probably see it back in Cannes.

Activity Score 215
Miami Ad School
dsklan's picture

if its birdseed behind the hat, why no pigeons fly into the hat? could be the oldest trick in advertising: they faked it for the film, anyway... i love it;)

Activity Score 1924
Art Director at homeshop
abake's picture

Brilliant and simple. Bravo!

Activity Score 1262
RMG Connect Colombia
Roger Keynes's picture

Bravo. Simple. But not quite brilliant.

Roger Keynes
Activity Score 5496
Copywriter |

The Jobless Writer
Will Think for Salary

khronos's picture

nice...clever...just like magic tricks :)

Activity Score 994
lessismore's picture

the hat shoud have been bigger, it's quite lost on the top

Activity Score 251
Graphic Designer
peticaca's picture

Think of all the bird droppings on this nice clean white bilboard !

Activity Score 189
rakel's picture

great, bigger hat, better ubication, but just well done

Activity Score 250
Photographer at Escuela de Creativos Publicitarios de la Argentina
joelapompe's picture
Activity Score 4031
Glut's picture

same as friskies, but it´s ok

Activity Score 3935
Public Relations at Glut. Ideas Boutique.
CACAHD's picture

same as friskies? WTF! Ok they both used pigeons, but that is waaay different. please...

Activity Score 2188
Art Director
rafaellopes's picture

brilliant, congrats!

Activity Score 47
Art Director
Anne's picture

Who says they're using bird seeds? You can't say it' s the same idea than friskies besides the pigeon thing. Very good work.

Activity Score 508
Art Director
lpgatti's picture


Activity Score 341
Creative Director at publicidade |


_tj_'s picture

Loses two stars because the hat is too small, but otherwise brilliant.

Activity Score 133
Copywriter at tamm + kit | | good copy/bad copy

morse's picture


Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Bogott's picture

Just great.

Activity Score 244
Marino advertising group
alvaropc89's picture

veo que el recurso de las palomas en vía pública se está usando bastante

Activity Score 66
vagdz's picture

Of course pigeons were used before. Mannequins on billboards too, you know. It's not about the ingredients, it's what you do with them. So hats off.

Activity Score 261
Manhattan Ave, N.Y.
_Penelope_'s picture

Just perfect! Wow!

Activity Score 3
Planner at lg2
soccrates's picture

hard trick to use and used well! great!

Activity Score 35
JensH's picture

Nice trick!

Activity Score 111
NONE™'s picture


Activity Score 209
Other |


Phil Indeblanc's picture

I really like it. Ok so the concept is borrowed, but well executed, on a clean backdrop of brick wall, with clean white space/less mess to show. Maybe they used bird seed...but the trick is to get them to fly off as the seeds would need refill too soon....perhaps a fan that kicks in after an interval? I agree the hat should have been 2x the size. You could say to place a wand along it diagonally...but not so needed :-) Rather well done.

Phil Indeblanc
Activity Score 50
Photographer at yes/NA
Abhishek Parikh's picture

Abused idea.

Abhishek Parikh
Activity Score 568
Bogott's picture

Suoer nice.

Activity Score 244
Marino advertising group
Eplusess's picture

@dsklan | Mon, 2011-09-05 07:33
No pigeons cause there aren't any in Quebec city.

Activity Score 2
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