Purina Bark in the Park is 'the day for you and your dog', so we made posters for people, and posters for their dogs. A meaty smelling attractant was also applied to lower posters so nearby dogs were drawn to them, making them appear to read.
Advertising Agency: Ogilvy Auckland, New Zealand
Outdoor advertisement created by Ogilvy, New Zealand for Purina, within the category: House, Garden.
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