Bark in the Park
Description
Purina Bark in the Park is 'the day for you and your dog', so we made posters for people, and posters for their dogs. A meaty smelling attractant was also applied to lower posters so nearby dogs were drawn to them, making them appear to read.
Advertising Agency: Ogilvy Auckland, New Zealand
Outdoor advertisement created by Ogilvy, New Zealand for Purina, within the category: House, Garden.
Creatives: Freddie Coltart, Matt Williams
Head of Art: Nic Hall
Designer: Sam Cox
good idea about using the dog bring it's owner but I'm not sure why don't make the dog poster look more attractive.
Read it carefully then you'll sense the idea, its not just about the design!
Wonderful idea, seems it work!
withalltherespects
Ya se han hecho cosas donde los perros se acercan a oler. No es nada nuevo.
Funny but nothing new.
lucky dogs :-)
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~ Quite obviously, I have gathered no moss ! ~
I like the idea of injecting the 'meaty smell' so the dog brings the owners to the poster. Good thinking.
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