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The Last Ship, Dispensers

Agency Network: 
Published/Aired: 
June 2014
Purell:  The Last Ship, Dispensers
Purell Outdoor Ad -  The Last Ship, Dispensers

Description

TNT is working with mono to build anticipation for its new drama series “The Last Ship” through a takeover of Grand Central Terminal in New York City, starting today, Monday, June 16th. Starring Eric Dane (Grey's Anatomy) and executive-produced by blockbuster filmmaker Michael Bay (Transformers), The Last Ship takes viewers into a future world where a global pandemic has wiped out 80% of the population and the crew of a Navy destroyer is determined to save the planet. The series premieres Sunday, June 22, at 9 p.m. (ET/PT). TNT and mono have created a visually arresting experience impossible for passersby to ignore, using bold, gritty imagery of gas masks; the stark colors of red and black; and messaging like “Find the cure, rule the world” and “The virus isn’t the only enemy.” The stairs will be painted 20% black and 80% red, simply and unexpectedly illustrating the glaring 20% survival rate depicted in “The Last Ship.” "The Last Ship" experience also incorporates an inventive brand partnership featuring strategically placed PURELL® dispensers throughout Grand Central. The dispensers will encourage commuters to interact with the display while they disinfect. Over 130 tactically positioned posters, banners and other installations throughout the space will give Grand Central's 750,000 daily visitors a powerful taste of the show.

Outdoor advertisement created by Mono, United States for Purell, within the category: Health.

Advertising Agency: Mono, NY, USA
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Highest Rated

Pedal to the Metal's picture

Great advertising.

Pedal to the Metal
sacrilegend's picture

Cute tie-in, nice strategy, but boring execution.

sacrilegend
Activity Score 3394
Copywriter
morse's picture

Fits perfectly. Good work.

morse
Activity Score 18159
Art Director |

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Pedal to the Metal's picture

Great advertising.

Pedal to the Metal
Pete R.'s picture

It's great especially in at public transportation.

Pete R.
Activity Score 3412
Illustrator
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