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Puppo Personalised Ads in NYC

Agency Network: 
Published/Aired: 
April 2019
Puppo: Puppo Personalised Ads in NYC
Puppo Outdoor Ad - Puppo Personalised Ads in NYC

Description

MARS Petcare brand, Puppo, collaborated with Colenso BBDO Auckland, to create a bespoke ad for every registered dog in New York City – over 100,000 of them.

Puppo is the first nutrition brand incubated by Kinship Labs, part of the Kinship coalition of businesses dedicated to the future of petcare. The New York based pet nutrition company formulate and deliver personalized dog food for every dog, giving owners the ability to help address their dog’s unique health concerns via a bespoke diet.

Outdoor advertisement created by BBDO, New Zealand for Puppo, within the category: Pets.

Advertising Agency: Colenso BBDO, New Zealand
Media Agency: Mediacom / US, Milk Money
Consumer PR Agency: DKC
Social Agency: SocialFly
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