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everartz's picture

appreciate the effort, but why to go through all this when they can get a nice clean cut designs with less steps, unless they tended to make it in this way

Activity Score 7613
Art Director |

| everartz |

jh6969's picture

You cannot get that kind of raw, primitive look to type from a computer. Hand-cut letters just have that distinctive look about them. The artwork here is brilliant.

Activity Score 37
Production Manager at Detroit Media Partnership
Wordfruit's picture

Looks great.

Really like the idea.

Activity Score 1023
Peter Frank's picture

Love the art and the concept here.

Peter Frank
Activity Score 532
AlvarezArt's picture

Love the art direction and return to craft to get this done!

I guess what I am saying is it could have been done in photoshop but it wasn't and I like the fact that they went to traditional means to produce it.

Activity Score 82
Creative Director
salil.sharma's picture

New Concept in Our Door Field
great Campina

Activity Score 2560
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

kleenex's picture

nice concept.

Activity Score 58777
Web Designer/Developer
gustavoabrilL's picture

great work

Activity Score 871
Art Director at Ogilvy Guatemala
ThisJustine's picture

Love the idea! Wished that the handmade linocuts were further used in the campaign,not just for printing the ad.

Activity Score 6
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