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Billboard

Campaign
Agency Network: 
Published/Aired: 
July 2017
Public Mobile: Billboard

Description

Outdoor advertisement created by Cossette, Canada for Public Mobile, within the category: Electronics, Technology.

Advertising Agency: Cossette, Canada
Chief Creative Officers: Carlos Moreno, Peter Ignazi
Art Director: Natalie Mathers
Writer: Simon Rogers
Agency Producer: Erica Metcalfe
Account Executive: Ali Gayowski
Account Director: Aniesha Farrington
VP, Client Leader:Anabella Mandel
SVP, Director of Client Service: Janis Lindenbergs
Director, Strategy: Kevin McHugh
Chief Strategy Officer: Jason Chaney
Production Partner: 5Crowd
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sacrilegend's picture

Everything about this is great, except the tag line. I know what they're going for, but unless you've read the body copy (which is asking a lot), you'd never understand that "less" is, in this case, a positive thing.

sacrilegend
Activity Score 3394
Copywriter
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