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Prohibition Celebrates the End of Prohibition - Fire Station

Campaign
Agency Network: 
Published/Aired: 
December 2017
Prohibition: Prohibition Celebrates the End of Prohibition - Fire Station
Prohibition: Prohibition Celebrates the End of Prohibition - Fire Station

Description

After years of negotiating, the Canadian government has finally taken action: marijuana will be legalized. To mark this major step forward for society, Prohibition, a Canadian chain of boutiques specializing in smoking accessories, wanted to take part in the discussions surrounding legalization. With that in mind, we designed several signs to celebrate the arrival of Bill C-45. To spark conversation, we chose to set up them in public spaces. The context of each sign was used as the springboard to fuel the social debate about legalization.

Outdoor advertisement created by Bleublancrouge, Canada for Prohibition, within the category: Tobacco.

Caption

Only 199 more days before we light one hell of a bonfire - placed in front of Fire Station

Advertising Agency: Bleublancrouge, Montreal, Canada
Creative Director: Jonathan Rouxel
Art Director / Photographer: Romain Joveneau
Copywriters: Mourad Bouaziz, Antoine Leclerc
Graphic Designer: Agathe Morin
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kleenex's picture

not that impressed.

kleenex
Activity Score 58657
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