After years of negotiating, the Canadian government has finally taken action: marijuana will be legalized. To mark this major step forward for society, Prohibition, a Canadian chain of boutiques specializing in smoking accessories, wanted to take part in the discussions surrounding legalization. With that in mind, we designed several signs to celebrate the arrival of Bill C-45. To spark conversation, we chose to set up them in public spaces. The context of each sign was used as the springboard to fuel the social debate about legalization.
Outdoor advertisement created by Bleublancrouge, Canada for Prohibition, within the category: Tobacco.