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Stay Alert, 1

Campaign
Agency Network: 
Published/Aired: 
May 2011
Pro Plus:  Stay Alert, 1

Description

JWT London has created a new campaign for Pro Plus targeting students in the UK. The activity spans student campuses and comprises of outdoor, ambient and online advertising. The campaign has been developed to remind students that Pro Plus can help them to stay alert, and thus revise for longer. It shows students in a number of revision situations, where they’ve fallen victims to student pranks, due to a lack of alertness.

Outdoor advertisement created by JWT, United Kingdom for Pro Plus, within the category: Non-Alcoholic Drinks.

Advertising Agency: JWT, London, UK
Executive Creative Director: Russell Ramsey
Creative Directors: Mark Norcutt, Lawrence Quinn
Art Director: Miles Bingham
Copywriter: Kevin Masters
Art Buyer: Sue Clifford
Planner: Hilde Oord
Account Director: Nick Manson
Media agency: Mindshare
Media planner: David Josephs
Photographer / Illustrator: Alan Powdrill
Production Company: Vue
Retouching: Hogarth
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Highest Rated

joelapompe's picture

Also very very similar to a former BRONZE LION :
http://www.joelapompe.net/2007/10/07/hair-trick-au-poil-pres/

joelapompe
Activity Score 3925
Winter's picture

great insight. may be exaggerated, but not overpowering. ilike.

Winter
Activity Score 77
Ngee Ann Polytechnic, School of Film & Media Studies, Diploma in Advertising & Public Relations, Currently having an internship in Ogilvy & Mather Singapore, Redworks Interactive
ericwenche's picture

this one is much better!

ericwenche
Activity Score 24

ERS AD COMPANY

bathsheba's picture

Best of the three.

bathsheba
Activity Score 220
Creative Director at Leo Burnett
esteb's picture
esteb
Activity Score 673
art
NaciBabuska's picture

@ Esteb - but I think this visual is better and funnier.

NaciBabuska
Activity Score 43
Graphic Designer
joelapompe's picture

Also very very similar to a former BRONZE LION :
http://www.joelapompe.net/2007/10/07/hair-trick-au-poil-pres/

joelapompe
Activity Score 3925
Geimima's picture

I've seen one like this before.. somewhere out there.. but to me it's funny! What can i say.. i score these ads 10. hahahahahahahhaha.. extremely funny.

Geimima
Activity Score 824
Art Director at Trimedia Imaji |

life is a playground

Rooster's picture
Rooster
Activity Score 125
ace85le's picture

hahahaa it's funny!

ace85le
Activity Score 3935
Marketing Manager |

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