Agency Network: 
June 2014
Premier Kitchen Towel:  Camel


Outdoor advertisement created by McCann, India for Premier Kitchen Towel, within the category: House, Garden.

Advertising Agency: McCann, Mumbai, India
Chief Creative Officer: Prasoon Joshi
Executive Creative Director: Kapil Batra
Creative Director: Prashant Sharma
Copywriters: Suparv Chotmarada, Ashish Nath
Art Director: Prashant Sharma
Visualiser: Ayushi Rastogi
Planner: Bhakti Malik
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Reality Check's picture

There's a certain familiar quality about Premier Kitchen Towel: Camel; Cat; Bear, but it doesn't matter.

Reality Check
Activity Score 2545
kleenex's picture

I like.

Activity Score 58777
Web Designer/Developer
morse's picture

Very nice!

Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

NY Belfry's picture

I like this myself but it requires a little knowledge about the camel.

NY Belfry
Activity Score 1043
Other at City College of Technology
Pamella Souza's picture
Pamella Souza
Activity Score 3
Art Director
saumya's picture

stupid idea. The product is supposed to have an unquenchable desire to drink the water. The camel's claim to fame is not having to drink water for many days. thats what you get when you hire illiterate guys.

Activity Score 244
Art Director |

ad loving mad creative. find me on desicreative.

joelapompe's picture
Activity Score 4015
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