Advertisement

Street Sale

Agency Network: 
Published/Aired: 
April 2013
Porteur:  Street Sale
Porteur Outdoor Ad -  Street Sale

Description

Porteur is a new bicycle brand with a characteristic and unique design. This morning, cyclists in Stockholm were surprised by the latest ad stunt from the brand. A new, unused media that cyclists unconsciously look for everyday was explored. Using water soluble paint, ads were made out of the road markings pointing out the bicycle lane. Those who visit the campaign site, www.porteur.cc/sale , receive a 10% discount on purchase. But you have to be quick - when the water soluble paint disappears, so does the discount.

Outdoor advertisement created by M&C Saatchi, Sweden for Porteur, within the category: Recreation, Leisure.

Advertising Agency: M&C Saatchi, Stockholm, Sweden
Log in to post comments

Highest Rated

andylefty's picture

Cool, innovative.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
kleenex's picture

I like.

kleenex
Activity Score 58797
Web Designer/Developer
andylefty's picture

Cool, innovative.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
it's picture
it
Activity Score 64
Copywriter
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement